Blazing a trail. Pushing the envelope. Changing our mindset.
Since we started out with our 48-unit Camden Lofts development back in 1996, these have been our touchstones. That project, on dusty Camden Street in the then hollowed out Fashion District west of Toronto’s downtown, broke the mold of Toronto development. Urban living. Raw space. Cubic footage rather than square footage.
Camden was borne out of a belief that the then de-industrialized parts of our cities could come alive again as vibrant urban centres. That design-focused urban condominiums could compete with suburban homes. That there were people who wanted more.
Camden was followed by our 66-unit Charlotte Lofts, just across Spadina, and our first Ottawa development, the East Market. That project, a mighty 420 units, brought what we had learned from Camden and Charlotte to our then conservative national capital, and established that people outside that little world called downtown Toronto also craved our urban living concept.
Since those early days we have delivered over 4,500 urban condominiums, with another 2,600 now under construction and several thousand in the pipeline, totalling over $3.7 billion in development. In 2003 we added Montreal to the mix; in 2009 we brought acclaimed Saucier + Perrotte Architectes to Toronto for our River City development; and in 2013 we have expanded to Winnipeg. Saskatoon, Edmonton and Halifax.
Our work has pushed the envelope or pioneered, be it in terms of urban location, high-end yet functional design, or green living. Today we are continuing that DNA, with new markets, new architectural approaches, new interior features and layouts, and new environmental measures.